ULTA

THE bEAUTY OF…

A visual identity for The Beauty Of...

The Beauty Of... is more than a podcast—it’s a movement. Ulta Beauty set out to challenge the industry’s narrow definitions of beauty by amplifying voices that have been overlooked. Hosted by David Lopez, the series brings in game-changing guests to explore beauty in places that are
unconventional, uncomfortable, and even controversial. Each episode sparks deeper cultural conversations, proving that beauty isn’t just seen—
it’s felt, questioned, and redefined.